Welcome to the family

Upper Reach Cellar Club

Joining the Cellar Club makes you an Upper Reach insider, with exclusive access to our finest bottles, three automatic deliveries a year, and a standing invitation to everything else that happens here.

Andrijich Summer shots vineyard Derek & Laura 127
Chosen for you

Hand-Picked by Our Winemaker

Our winemaker, Derek, personally selects Upper Reach’s best wines to offer premium access for Cellar Club members. Prefer to choose your own? Pick your favourites and still enjoy Cellar Club pricing.

Every Cellar Club dozen arrives with detailed notes on the wines, along with food pairing suggestions personally researched and recommended by us.

Mid-Winter

A mid-winter feast, Christmas in July, or just snuggling up in your PJs.

Christmas

Everyone needs wine at this time of year.

Easter

Just as many days off as Christmas, but none of the stress.

Get started

Choose Your Club

Four ways to join, all of them free. Every club comes with Cellar Club pricing, and you can change your selection at any time.

Winemaker’s Selection

A dozen wines, hand selected by our winemaker.
Always six of the best reds and six best whites.

Red Wine Club

I only drink red wine.

Get the Winemaker to choose me twelve of your best reds.

White Wine Club

Love a glass of crisp white?
This is your club.

Let's put together twelve whites for you.

Create My Own Case

Don’t tell me what I’m drinking.
I’ll choose my own dozen, thanks.

More than wine

But the Wines Are Only the Beginning

Cellar Club membership opens the door to everything else we do here.

Member Pricing

Discounted wine prices on every purchase, every time.

First Taste

Early access to special release wines before anyone else.

Concert Tickets

First release of event and Twilight Concert tickets.

Private Tastings

Exclusive invitations to private wine tastings.

Meet the Winemaker

Direct access to our winemaker for all your wine questions.

Free to Join

No joining fee, and after your first three cases you can skip or cancel.

Enjoy three deliveries per year*, sent to your front door, or pop into the cellar door to choose your favourites. After your first three cases you have the option of skipping or cancelling your membership.

*Please note we require a minimum of one year’s membership to unlock membership benefits. Cancellation before one year will incur a fee equal to the discount received.

Happy Club Members

"l love getting great value wine sent to me, that I don’t have to think about, the Upper Reach guys know what I like"

Kevin

"My favourite part of being a member is the opportunity to try new and different wines, along with old favourites"

Alex
Still deciding?

Ask Us Anything

Send us a note and one of the family will get back to you.

Come and see us

Your Swan Valley Story Begins Here

Join the Cellar Club and the door is always open: a tasting, a long lunch, a concert under the stars. We can’t wait to welcome you.